American grocery chains are celebrating a $1.5 million payout to a man who helped create a meme that helped his customers understand the differences between cashiers.
The Irish Examiner reports that James Broughton earned more than $700,000 for his work.
Broughson’s “Meme Card Cashier” went viral in February when the company launched a campaign that featured a photo of Broughs’ daughter on his credit card bill.
The card was a joke about the American grocery chain’s cashiers being “very different”.
Broughston has since become a regular on YouTube and Twitter, posting memes about the cashiers of his favorite grocery stores and even writing about how he uses the card to shop for groceries at a grocery store.
Brawton said he had received an overwhelming amount of support from his customers for the meme, with one customer even donating $1,000 to the cause.
“I can’t explain how much it means to my customers,” Broughington said.
“The first time I got the card it was a shock.
People were calling me asking for money to buy groceries.
They would say ‘why don’t you get a card and I’ll buy your groceries for you?’
It’s like a gift that’s meant to help people.”
Broughons wife is also a fan of the meme.
“She said she’d like to have a copy of it and she’s also a huge fan,” Brawson said.