By Steve BerningerThe grocery store franchise owner who owns a grocery store in Kenya is also the owner of an organic supermarket in Ethiopia.
And so far, he says, it’s working out well.
Target has partnered with a local grocery store to open up its first store in the region.
The partnership will see the Kenyan store become the first in Africa to be owned and operated by the same company, with the goal of providing more local products and services to consumers.
In Kenya, which has seen a significant surge in the number of people using mobile phones in the last decade, the local franchise is making a mark on the industry.
The first Target store opened in the city of Nairobi in September, and the store has already seen strong growth in sales.
The chain also has several other locations in Kenya.
“I think we are starting to see that the market is expanding and growing, and I think it’s very exciting,” said Kenyan franchise owner Dr. Michaela Otero, who is also a nutritionist and nutrition education specialist.
“We’re seeing people using the mobile devices more and more,” she said.
Target said its mission is to be the first global leader in providing high-quality, local groceries and convenience to consumers around the world.
The retailer said it plans to partner with local farmers, including farmers who are committed to sustainable farming practices.
The company said its investments in the local economy will go into providing farmers with access to products that will be more affordable and sustainable.
Target and its Kenyan franchise partner are also looking at how to develop organic foods and how to increase the use of local fruits and vegetables, including using locally grown fruits and berries and organic vegetables.
The company said it will help farmers in the process of growing their crops and using locally produced ingredients in their products.
“Target believes that we need to continue to build relationships with farmers to help them grow their businesses, and our commitment is to help sustainably grow the market for organic and sustainably grown food,” said Johnathan Bailor, a Target spokesman.
In Ethiopia, where the average person spends about $20 a day on groceries, the average food price is $7, according to the World Bank.
Target said it is exploring how to help farmers produce more affordable products for their customers.
The store will also be offering free samples of organic produce to consumers at checkout.