The grocery store brand was born in California in 1978, when the name was already trademarked.
The name has been synonymous with fresh produce, meat, milk and more since then.
But now, it has an opportunity to redefine itself and set a new benchmark.
The new logo, which will be unveiled on May 15, will be the first time the company uses a grocery store as a brand name.
And it’s not just a name.
The brand, which also has a store in Japan, has long been synonymous in the U.S. with fresh fruits, vegetables, bread and other staples.
But in the past few years, consumers have begun to demand fresh, healthful foods in the form of healthier, more convenient options.
The new logo is the result of a collaborative effort among the company, the Food and Drug Administration and the company’s two grocery stores, Kroger and Whole Foods Market.
The team behind the new logo has been working on it for about two years, said Julie A. McGlothlin, chief creative officer for Kroger.
The logo was created by graphic designer David Schumacher and artist Michael D’Alia, who also designed the new company logo.
It was designed by Michael Dangin and Robert W. Brown, both of whom are with the Food & Drug Administration.
The name Kroger is based on the word “kroger,” which means “small.”
It’s a play on “kroc,” the Italian word for a store.
Kroger will have the first Kroger stores in the United States and Canada, and the first stores to open in California, Illinois and Indiana.
The company also plans to open a second U.K. location in 2017.